The Story Behind Divas Outerwear
Warmth, Comfort, Fashion, Function
Divas SnowGear was conceived in 2010 by Wendy Gavinski after many years of personal frustration with the limited selection of women's outerwear for snowmobiling and skiing. There were a few large companies making decent women's gear and apparel, but not much that had a feminine fit or a designer look. The goal was set and completed later that year. Divas SnowGear burst onto the snowmobile scene in September 2010 with a casual line and immediately connected with the female audience. The reaction was overwhelming and we knew others saw the vision as well!
Next up for DSG was outerwear to fulfill the buzz growing around the casual line. By the 2011 season, the outerwear was ready to go and it was like nothing else anyone had ever seen. Complete with rhinestone accents, a feminine fit, quality materials, and a vibrant color scheme, the outerwear made an on-the-spot impact. Behind the scenes, DSG staff was hard at work aligning themselves with key dealerships and online retailers. Simultaneously, DSG rapidly gained fans thanks to a grueling snowmobile and outdoor retail show schedule coupled with a marketing plan you would be more apt to see from an innovative tech company, rather than a niche women’s apparel business.
The travel, hard work, and
marketing paid off in a big way!
2012 season, Divas SnowGear secured distribution with Western Power Sports, Inc., one of the most credible distributors in the
powersports market with extensive and dedicated dealer networks! Flash forward to 2015 and DSG signed on with Mountain Sports Distribution as their exclusive
Canadian distributor, bringing their expertise of mountain sports into the picture. This helped us focus on building a great
product lineup which can be found in this catalog today.